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Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication. You will learn:- The secret word that Harvard psychologists discovered is the key to unlocking human motivation- How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you- The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all- What Dale Carnegie dubs “the sweetest sound in any language”- How one tiny word can instantly change someone’s mind for the better- The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down- How the infamous “But Eraser” works and why so many people mess it up- The REAL magic behind the word “thanks” The seven words: Magic Word #1 – Because Magic Word #2 – "Name" Magic Word #3 – If Magic Word #4 - But Magic Word #5 - Absolutely Magic Word #6 - Thanks Magic Word #7 - Help
Tim David
