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THE RULES OF BUSINESS SUCCESS DON'T NEED TO BE COMPLICATED... ...just straightforward and easy to follow. These snippets of success are taken from Tony Falkenstein's many years of highs and lows of business, and offer astounding insights into a career founded on common sense, bravery and smart thinking. A deceptively simple handbook for entrepreneurs. A highly readable set of insights from and into the mind of an entrepreneur and leader. This book delivers a pep talk spiced with insights from his own business highs and lows. I recommend re-reading a section every 21 days ("H is for Habit"). The wisdom espoused is valuable, usable, and timeless. -Dr. Graeme Camp, University of Auckland Business School
TONY FALKENSTEIN is the majority shareholder in Just Water International. His passion for entrepreneurship and business education have helped launch the Onehunga High Business, and Building & Construction Schools. Tony was inducted into the New Zealand Business Hall of Fame in 2008, and in 2010 was appointed as an Officer of the New Zealand Order of Merit (ONZM). In 2012, Tony received the award for New Thinking at the World Class New Zealand Awards, in 2013 he was appointed a Distinguished Alumni of the University of Auckland, and in 2014 he was received the Alpha, Beta Gamma distinction.
Introduction A = ‘Articulate Incompetent’ B = BIG IDEA C = Creativity D = Dream Team E = Energy Zappers F = Focus G = Green H = Habit I = Influencer J = Just Do It! K = K.I.S.S. L = Lawyers M = Mentors N = Niche O = Opportunity P = Ps Q = Quitters R = Reputation S = Segmentation T = Time Management U = Unique Selling Proposition V = Victory W = Wheels (spinning) X = eXtra Y = Young Entrepreneurs Z = Zero About the Author
