The Pricing Roadmap

Pricing can make or break a SaaS company. Get it right and watch your product click with your market, dropping acquisition costs and exploding growth. Get it wrong and join the graveyard of great SaaS products that never turned into great SaaS businesses.
The Pricing Roadmap teaches you how to design pricing models that both your customers and your sales team will love. Learn how to:
Create packaging that makes your chief of sales high-five your chief of productPick pricing metrics that drive demand and expansionTap into every part of your customers' budgetValidate new pricing before launch and migrate old customers
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Written in the trenches of helping hundreds of B2B SaaS businesses, The Pricing Roadmap will help you pour gasoline on the fire of your pricing. Ditch the guesswork with this step-by-step guide to designing SaaS pricing that grows your business-whether you're a startup, prerevenue venture, or an established market leader.

Ulrik Lehrskov-Schmidt is the leading global expert on B2B SaaS pricing, having done hundreds of commercial redesigns. He is the preferred pricing partner of several of the world's largest venture capital and private equity firms as well as public and private companies, from early-stage startups to multibillion-dollar revenue enterprises. Ulrik is a former entrepreneur with three exits and a prolific writer and speaker in the tech ecosystem. He holds a graduate degree in analytical philosophy and a master's degree in finance from Harvard University.