Thematic Analysis

Winner of the 2022 British Psychological Society Book Award - Textbook Category
Developed and adapted by the authors of this book, thematic analysis (TA) is one of the most popular qualitative data analytic techniques in psychology and the social and health sciences.Building on the success of Braun & Clarke's 2006 paper first outlining their approach - which has over 100,000 citations on Google Scholar - this book is the definitive guide to TA, covering:
- Contextualisation of TA
- Developing themes
- Writing TA reports
- Reflexive TA
It addresses the common questions surrounding TA as well as developments in the field, offering a highly accessible and practical discussion of doing TA situated within a clear understanding of the wider terrain of qualitative research.
Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand.
Victoria Clarke is an Associate Professor in Qualitative and Critical Psychology in the Department of Social Sciences at the University of the West of England (UWE), Bristol.

Virginia Braun is a Professor in the School of Psychology at The University of Auckland, Aotearoa New Zealand. She is a feminist and critical (health) psychologist and teaches around gender and psychology and critical health psychology at undergraduate and graduate levels. When she gets time for it, her research (sometimes in collaboration with Victoria Clarke) explores the intersecting areas of gender, bodies, sex/sexuality, health, and (now) food. She is on Twitter @ginnybraun, where sometimes her tweets about qualitative research, usually in that case a retweet of an awesome thread by Victoria.

Section One: Venturing forth! Doing reflexive thematic analysis
Chapter One: It's almost time to depart: Getting ready for your thematic analysis adventure
Before analysis: A brief design interlude
Chapter Two: Taking an initial lay of the land: Introducing our worked example dataset and doing familiarisation
Chapter Three: Exploring this world in detail: Doing coding
Chapter Four: Finding, losing, then finding your way again: Developing your themes
Chapter Five: Arriving home and telling a story about your adventure: Writing your thematic analysis report
Section Two: Going deeper for tip-top reflexive thematic analysis: Theory, interpretation, and quality matters
Chapter Six: A not-so-scary theory chapter: Conceptually locating reflexive thematic analysis
Chapter Seven: So what? The importance of interpretation in reflexive thematic analysis
Chapter Eight: One big happy family? Understanding similarities and differences between reflexive TA and its methodological siblings and cousins
Chapter Nine: Getting your own house in order: Understanding what makes good reflexive thematic analysis to ensure quality