YouTube and Music

YouTube has afforded new ways of documenting, performing and circulating musical creativity. This first sustained exploration of YouTube and music shows how record companies, musicians and amateur users have embraced YouTube's potential to promote artists, stage performances, build artistic (cyber)identity, initiate interactive composition, refresh music pedagogy, perform fandom, influence musical tourism and soundtrack our everyday lives. Speaking from a variety of perspectives, musicologists, film scholars, philosophers, new media theorists, cultural geographers and psychologists use case studies to situate YouTube as a vital component of contemporary musical culture. This book works together with its companion text Remediating Sound: Repeatable Culture, YouTube and Music.
The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by Knowledge Unlatched.

Holly Rogers is Reader in Music at Goldsmiths, University of London, UK, where she directs the MA Music (Audiovisual Cultures). She is author of Sounding the Gallery: Video and the Rise of Art-Music and Twentieth Century Music in the West, and editor of 4 collections on audiovisual topics from the music and sound of documentary and experimental film to transmedia and cybermedia. Holly is co-founding editor of this Bloomsbury book series and the journal Sonic Scope.
João Francisco Porfírio is currently a PhD candidate in Musicology at NOVA FCSH and a FCT PhD grant holder (SFRH/BD/136264/2018). He completed his Master's in Musical Arts at the same institution. He is a researcher at CESEM, in the Group of Critical Theory and Communication (GTCC) where he develops research on issues related to ambient music and soundscapes of domestic everyday life.
Joana Freitas is a PhD candidate in Musicology at the School of Social Sciences and Humanities of the NOVA University of Lisbon, Portugal, with a FCT PhD Scholarship (SFRH/BD/139120/2018). She is an integrated researcher of the Centre for the Study of the Sociology and Aesthetics of Music (CESEM) and a member of the Group of Critical Theory and Communication (GTCC), researching on video game music and audiovisual media.

Preface
Jean Burgess, Digital Media Research Centre, Queensland University of Technology, Australia
Foreword: "Like, Share and Subscribe": Finding the Music in YouTube's History
Joana Freitas, CESEM - NOVA FCSH, Portugal, and João Francisco Porfírio, CESEM - NOVA FCSH, Portugal
Introduction: "Welcome to your world": YouTube and the Reconfiguration of Music's Gatekeepers
Holly Rogers, Goldsmiths, University of London, UK
Transmedia, Performance and Digital Stages
1. "Musical Personae" 2.0: The Representation and Self-Portrayal of Music Performers on YouTube
Juri Giannini, University of Music and Performing Arts of Vienna, Austria
2. Quare(-in) the Mainstream: YouTube, Social Media and Augmented Realities in Lil Nas X's MONTERO
Emily Thomas, Goldsmiths, University of London, UK
3. "Social Composing" and "Contextual Music": Transmedial Relations Through New Media in Jagoda Szmytka's LOST PLAY
Weronika Nowak, Adam Mickiewicz University, Poland
4. YouTube Logics and the Extraction of Musical Space in San Juan's La Perla and Kingston's Fleet Street
Ofer Gazit and Elisa Bruttomesso, Tel Aviv University, Israel
Pedagogy and Interpretation
5. Watching it All Through a Screen: YouTube as a Teaching Aid for Music Composition
João Ricardo, CESEM - Universidade de Évora, Portugal
6. The New Language of Music Theory in the Digital Age
John Moore, University of Liverpool, UK
7. m??Re tH@n WorD$: Aspects and Appeals of the Lyric Video
Carol Vernallis, Stanford, USA, Laura McLaren, University of Toronto, Canada, Virginia Kuhn, USC School of Cinematic Arts, USA, and Martin P. Rossouw, University of the Free State, South Africa
Music Listening and Circulation
8. The Circulation of User-Appropriated Music Content on YouTube
Sylvain Martet, Université du Quebec, Canada
9. Musical Playlisting and Curation on YouTube: What do Algorithms Know About Music?
Vinícius de Aguiar, CFCUL, Portugal
10. YouTube and the Sonification of Domestic Everyday Life
João Francisco Porfírio, CESEM - NOVA FCSH, Portugal
11. 'Talking' About Music: The Emotional Content of Comments on YouTube Videos
Alexandra Lamont, Keele University, UK, Scott Bannister, University of Leeds, UK, and Eduardo Coutinho, University of Liverpool, UK
12. Exploring Time-Coded Comments on YouTube Music Videos of 'Top 40' Pop, 2000-2020
Eamonn Bell, University of Durham, UK
Index