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The book analyzes the market behavior of seniors and argues that the Silver Economy will grow in importance and profitability every year in various areas, both public and private. This includes health, finance, employment, leisure and well-being, education, and the use of digital tools.
Agata Niemczyk is Associate Professor in the Department of Tourism at the Krakow University of Economics. Katarzyna Szalonka is Associate Professor at the Institute of Economic Sciences at the University of Wroclaw. Anna Gardocka-Jäowiec is Associate Professor in the Department of Political Economy at the Faculty of Economics and Finance at the University of Bialystok. Wioletta Nowak is Assistant Professor at the Institute of Economic Sciences at the University of Wroclaw. Renata Seweryn is Associate Professor in the Department of Tourism at the Krakow University of Economics. Zofia Gródek-Szostak is Assistant Professor in the Department of Economics and Business at the Krakow University of Economics.
1. The senior: A retrospective and foresight 2. The health situation of seniors in the European Union 3. The financial condition of seniors in the European Union 4. Forms of managing leisure time of European seniors of the 21st century 5. Digital exclusion of seniors: true or false?
