Fashion Styling

Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts. This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.

Jacqueline McAssey is a Senior Lecturer in Fashion Communication at Liverpool John Moores University, UK. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions. Sophie Benson is an Associate Lecturer on the Fashion Communication degree course at Liverpool John Moores University, UK. She previously worked as a freelance stylist and is now a freelance journalist covering sustainable fashion for publications including The Guardian, Dazed and AnOther. Clare Buckley is Course Leader for Fashion Styling and Production at the London College of Fashion, University of the Arts London, UK. She is an established fashion stylist and creative director and has worked within the fashion industry for over ten years as a fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine

Introduction 1. The Fashion Stylist What Is Fashion Styling? Aspects of the Job A Career in Fashion Styling Interview: Helen McGuckin Interview: Max Clark 2. Essential Research Fashion Awareness Context Fashion Referencing Interview: Lily Charnock 3. Sectors within Styling Editorial Styling Commercial Styling Still-Life Styling Personal Styling Interview: Siobhan Lyons Interview: Emma Jade Edwards Interview: Carol Woollam 4. Preparing For a Photoshoot Organizing a Test Shoot Working with a Team Sourcing Clothing Props and Set Design Casting the Model Locations The Photoshoot in Production Production Planning Final Brief and Testing Interview: Laura Holmes Interview: India Harris Day of the Shoot Editing Post-Production 5. Becoming a Stylist Collating a Portfolio Creating a Website Self-Promotion Places to Work Interning and Assisting Working As a Freelance Stylist Interview: Aisha Jimoh Securing an Agent Interview: Sam Moore 6. The Future of Styling How the Role is Changing The Stylist Entrepreneur Bibliography Further Resources