Fashion Styling

Learn to style for advertisements, magazines and portfolios and take your first steps into one of fashion communication's most dynamic and rewarding careers. With hands-on practical advice on working as part of a team, developing a visual vocabulary and managing a shoot, you'll be encouraged to experiment and develop your own original creative concepts.
This revised edition includes a new chapter on the future of the industry, exploring how the role is changing and the stylist's position as an entrepreneur. There are also new interviews with professional stylists and 120 new images to demonstrate each technique.

Jacqueline McAssey is a Senior Lecturer in Fashion Communication at Liverpool John Moores University, UK. Prior to her career in education, Jacqueline worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.
Sophie Benson is an Associate Lecturer on the Fashion Communication degree course at Liverpool John Moores University, UK. She previously worked as a freelance stylist and is now a freelance journalist covering sustainable fashion for publications including The Guardian, Dazed and AnOther.
Clare Buckley is Course Leader for Fashion Styling and Production at the London College of Fashion, University of the Arts London, UK. She is an established fashion stylist and creative director and has worked within the fashion industry for over ten years as a fashion editor and stylist for publications including Russh, Wallpaper* and the Guardian: Weekend magazine

Introduction
1. The Fashion Stylist
What Is Fashion Styling?
Aspects of the Job
A Career in Fashion Styling
Interview: Helen McGuckin
Interview: Max Clark
2. Essential Research
Fashion Awareness
Context
Fashion Referencing
Interview: Lily Charnock
3. Sectors within Styling
Editorial Styling
Commercial Styling
Still-Life Styling
Personal Styling
Interview: Siobhan Lyons
Interview: Emma Jade Edwards
Interview: Carol Woollam
4. Preparing For a Photoshoot
Organizing a Test Shoot
Working with a Team
Sourcing Clothing
Props and Set Design
Casting the Model
Locations
The Photoshoot in Production
Production Planning
Final Brief and Testing
Interview: Laura Holmes
Interview: India Harris
Day of the Shoot
Editing
Post-Production
5. Becoming a Stylist
Collating a Portfolio
Creating a Website
Self-Promotion
Places to Work
Interning and Assisting
Working As a Freelance Stylist
Interview: Aisha Jimoh
Securing an Agent
Interview: Sam Moore

6. The Future of Styling
How the Role is Changing
The Stylist Entrepreneur
Bibliography
Further Resources