Fantasy Sports and the Changing Sports Media Industry

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society. \

Nicholas David Bowman is associate professor of communication studies at West Virginia University. John S. W. Spinda is assistant professor in the Department of Communication Studies at Clemson University. Jimmy Sanderson is director of marketing, communications, and faculty relations for Clemson Online at Clemson University.

Section 1: Roots of Fantasy Sports Chapter 1: The Origin of Fantasy Sports Shaun M. Anderson and Nicholas David Bowman Chapter 2: Simulations and Fantasy Sports: The Forgotten Element? John S. W. Spinda Chapter 3: Fantasy Sports across the Pond Nicholas M. Watanabe, Grace Yan, and Pamela Wicker Section 2: Fans and Fandom Chapter 4: "I wouldn't pick them to save my season:" The impact of rivalry on fantasy football John S. W. Spinda and Cody Havard Chapter 5: Rooting With Your Rivals: Social Presence in Fantasy Sports Andy Boyan, David Westerman, and Emory S. Daniel Chapter 6: Draft Day: Risk, responsibility, and fantasy football Andrew Baerg Chapter 7: A Cluster Criticism of Justifications of Fantasy Sports for Women Katherine Lavelle Chapter 8: The Role of Self-Disclosure in Fantasy Sport League Satisfaction Christopher C. Gearhart, Shaughan A. Keaton and, Brody Ruihley Section 3: Fantasy and Sports Media Chapter 9: Legacy Media and Fantasy Sports Steve Bien-Aimé and Marie Hardin Chapter 10: Fantasy Sports and Mediated Fandom Brendan Dwyer, Stephen L. Shapiro, and Joris Drayer Chapter 11:"It Was All Your Fault": Identity and Fan Messaging to Athletes at the Intersection of Fantasy Sport and Social Media James Sanderson Section 4: The Institutional Perspective Chapter 12: Fantasy Sport and World Cup Viewership Pamela Wicker, Nicholas M. Watanabe, and Grace Yan Chapter 13: Fantasy Sports Law: A Primer Mark Grabowski Section 5: For the Love of the Fantasy Game Chapter 14: Exploring the Braintrust: The Evolution and Impact of the Fantasy Sport Trade Association Brody J. Ruihley and Andrew C. Billings Chapter 15: Daily Fantasy Sports (DFS): The Future of Fantasy Games Renee Miller