Fantasy Sports and the Changing Sports Media Industry

This edited collection examines how fantasy sports play has established a prominent and promising foothold in the larger sports ecology. Often considered an isolated activity for the hardcore sports fan, fantasy sports play have since been incorporated into sports broadcasting and editorial coverage, sports marketing and promotions, and even into the very sports themselves with athletes and teams using the activities to draw fans further into the sports experience. This edited collection invites leading scholars and sports professionals from several different fields to share historical and emerging perspectives on the importance of fantasy sports as an artifact of theoretical and empirical importance to larger issues of sport and society.
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Nicholas David Bowman is associate professor of communication studies at West Virginia University.
John S. W. Spinda is assistant professor in the Department of Communication Studies at Clemson University.
Jimmy Sanderson is director of marketing, communications, and faculty relations for Clemson Online at Clemson University.

Section 1: Roots of Fantasy Sports
Chapter 1: The Origin of Fantasy Sports
Shaun M. Anderson and Nicholas David Bowman
Chapter 2: Simulations and Fantasy Sports: The Forgotten Element?
John S. W. Spinda
Chapter 3: Fantasy Sports across the Pond
Nicholas M. Watanabe, Grace Yan, and Pamela Wicker
Section 2: Fans and Fandom
Chapter 4: "I wouldn't pick them to save my season:" The impact of rivalry on fantasy football
John S. W. Spinda and Cody Havard
Chapter 5: Rooting With Your Rivals: Social Presence in Fantasy Sports
Andy Boyan, David Westerman, and Emory S. Daniel
Chapter 6: Draft Day: Risk, responsibility, and fantasy football
Andrew Baerg
Chapter 7: A Cluster Criticism of Justifications of Fantasy Sports for Women
Katherine Lavelle
Chapter 8: The Role of Self-Disclosure in Fantasy Sport League Satisfaction
Christopher C. Gearhart, Shaughan A. Keaton and, Brody Ruihley
Section 3: Fantasy and Sports Media
Chapter 9: Legacy Media and Fantasy Sports
Steve Bien-Aimé and Marie Hardin
Chapter 10: Fantasy Sports and Mediated Fandom
Brendan Dwyer, Stephen L. Shapiro, and Joris Drayer
Chapter 11:"It Was All Your Fault": Identity and Fan Messaging to Athletes at the Intersection of Fantasy Sport and Social Media
James Sanderson
Section 4: The Institutional Perspective
Chapter 12: Fantasy Sport and World Cup Viewership
Pamela Wicker, Nicholas M. Watanabe, and Grace Yan
Chapter 13: Fantasy Sports Law: A Primer
Mark Grabowski
Section 5: For the Love of the Fantasy Game
Chapter 14: Exploring the Braintrust: The Evolution and Impact of the Fantasy Sport Trade Association
Brody J. Ruihley and Andrew C. Billings
Chapter 15: Daily Fantasy Sports (DFS): The Future of Fantasy Games
Renee Miller