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The nation's #1 real estate broker and charismatic costar of Bravo's Million Dollar Listing New York shares his secrets on how to be successful. In the ten years since moving from Sweden to New York City, with no experience in real estate and no contacts, Fredrik Eklund has transformed himself into the best seller in the most competitive real estate market on the planet. In The Sell, Eklund leverages his years of experience to create the go-to manual for self-promotion and sales. At the core of the book are chapters tied to Eklund's 10-step program for "selling anything to everyone," and he shares his secrets on everything from personal authenticity and looking your very best to crafting the perfect sales pitch, negotiating with savvy, and closing deals promptly and efficiently . . . lest they slip away. Whether you're just starting a job as a sales rep at Verizon, navigating your career as an executive or entrepreneur, or hitting your stride closing big transactions as a banker at Goldman Sachs, The Sell will show you how to improve your game and radically increase the money you're bringing home. The Sell is a vital resource for anyone who wants to have an impact in his or her personal and professional life, with a razor-sharp focus on selling: selling yourself-or your brand-no matter your background.
Fredrik Eklund leads the #1 real estate team in the nation and is a member of Douglas Elliman’s senior management team in Manhattan. Originally from Stockholm, Sweden, he is active in the Real Estate Board of New York and is involved with several charities. He is one of the stars of Bravo TV's Million Dollar Listing New York and co-hosts Buying and Selling on SiriusXM radio with his brother, Sigge Eklund. Bruce Littlefield is a TV lifestyle contributor and New York Times bestselling author. His books include Airstream Living, Garage Sale America, and Moving In: Tales of an Unlicensed Marriage. He is also the coauthor of many bestsellers, including Zach Wahls’s My Two Moms and Barbara Corcoran’s Shark Tales. Visit him at www.brucelittlefield.com.
