Political Management

Political Management lays out the core tools to manage government, campaigns and parties. The first book to combine management concepts with politics and government, it provides core theories for what Political Planning, Political HR, Political Organising, Political Leadership and Political Reviewing involve, illustrated with high level political practitioner interviews, examples and political documents. The text presents the 4 Ds of Political Management - Deliberating, Designing, Doing and Dancing - to convey that Political Management is more of a dance than a march. Even presidents and prime ministers do not have enough formal authority to control the myriad of practitioners, players, processes and policies involved in 21st century governance. In this book, the author demonstrates why political practitioners in campaign teams, parties, government departments and political offices need political management tools to utilise the resources they have available and overcome multiple obstacles that practical politics presents. By offering a clear sense of what political management involves and providing the theoretical frameworks to be used in empirical research, this book will stimulate significant future study. It will be invaluable to practitioners, scholars and students in politics, government, policy, leadership, management, public administration, and political management.

Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand. She is a research-led but practice-oriented cross-disciplinary academic working in the areas of Political Marketing, Political Management and Political Leadership. She has authored or edited 16 books, including The Political Marketing Game, Political Marketing: principles and applications now in its 3rd edition, and The Ministry of Public Input (2015) which won the IAP2 Australasia Research Award. Jennifer also edits a book series on Political Marketing and Political Management. She has strong interests in research impact and employability and was academic advisor to TVNZ's Vote Compass in the 2014 and 2017 New Zealand elections and is an Employability advocate and teaches an employability course 'The Practice of Politics.' See www.lees-marshment.org.

1. Introduction: The importance and nature of political management 2. Political planning: designing and implementing organisational strategy in government, parties and campaigns 3. Political organising: power, structure and culture in government, parties and campaigns 4. Political HR: appointing and utilising staff and volunteers in government, parties and campaigns 5. Political Leadership: using diverse power sources to exert influence in government, parties and campaigns 6. Political Reviewing: reflection and renewal in government, parties and campaigns 7. Conclusion: A Model of the 4 Ds of Political Management