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This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.
JOHN HORNE teaches in the Scottish Centre for P.E., Sport and Leisure Studies, University of Edinburgh, UK. Previous books include Sport, Leisure and Social Relations (co-edited, Routledge, 1987), Work and Unemployment (Longman, 1988) and Understanding Sport (co-authored, Spon, 1999).
Preface
List of Tables and Figures
Introduction
PART ONE: GLOBALIZATION, CONSUMERIZATION AND THE MASS MEDIA
Consumer Culture and the Global Sports Market
Sport, Consumerization and the Mass Media
PART TWO: COMMODIFICATION, REGULATION AND POWER
Advertising, Sponsorship and the Commodification of Sport
Sport, Social Regulation and Power
PART THREE: LIFESTYLES, IDENTITIES AND SOCIAL DIVISIONS
Sport, Identities and Lifestyles in Consumer Culture
Sport and Social Divisions in Consumer Culture
Conclusion
Bibliography
Index.
