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Beijing's Global Media Offensive is a major analysis of how China is attempting to build a media and information superpower around the world, and to use it to impact many countries' societies, media markets, politics, and economies. Joshua Kurlantzick traces the ways in which China is trying to build an information and influence superpower and critically examines the new conventional wisdom that Beijing has been extremely successful in these efforts. In some ways, he argues, China has built the foundations of a global media and information superpower, including global TV networks, social media platforms, global radio networks, apps, and the backbones of wireless and wired networking, but has yet to reap many gains from its efforts, and actually has alienated many other states.
Joshua Kurlantzick is a Senior Fellow for Southeast Asia at the Council on Foreign Relations (CFR). Kurlantzick was previously a visiting scholar at the Carnegie Endowment for International Peace, where he studied Southeast Asian politics and economics and China's relations with Southeast Asia, including Chinese investment, aid, and diplomacy. He is the author of five previous books on China and Southeast Asia.
Chapter 1: Building a Giant - or a Giant Failure?
Chapter 2: A Short Modern History of China's Soft- and Sharp-Power Approaches
Chapter 3: The First Charm Offensive Sets the Stage for Today
Chapter 4: Motivations for China's Modern Influence Campaign
Chapter 5: Opportunities
Chapter 6: The Soft-Power Tool Kit: Media and Information Coming Through the Front Door
Chapter 7: Xinhua and Content-Sharing Deals: A Success Story
Chapter 8: The Sharp-Power Tool Kit: Media and Information Slipping Through the Back Door
Chapter 9: Controlling the Pipes
Chapter 10: Old Fashioned Influence
Chapter 11: China's Mixed Effectiveness
Chapter 12: A Path Forward: Pushing Back against China's Information and Influence Activities