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This study focuses on Soviet television audiences and examines their watching habits and the way they made use of television programs. Kirsten Bönker challenges the common misconception that viewers perceived Soviet television programming and entertainment culture as dull and formulaic. This study draws extensively on archival sources and oral history interviews to analyze how Soviet television involved audiences in political communication and how it addressed audiences' emotional commitments to Soviet values and the Soviet way of life. Bönker argues that the Brezhnev era influenced political stability and brought an unprecedented rise of the living standards, creating new meanings for consumerism, the idea of the "home," and private life among Soviet citizens. Exploring the concept of emotional bonding, this study engages broader discussions on the durability of the Soviet Union until perestroika.
Kirsten Bönker is visiting professor of East European history at the University of Göttingen and research fellow at the Gerda Henkel Foundation.
Introduction: Watching Television, Emotional Bonding, and Political Communication in the Late Soviet Union
Chapter 1: TV Sets Capturing Soviet Homes
Chapter 2: Winning the Time, Hearts and Minds of the Viewers
Chapter 3: Negotiating the Boundaries of Popular Culture: Soviet Television, Leisure, and the Educational Mission
Chapter 4: Working with "Emotional Means": Soviet Television's Relationship with the Audience
Chapter 5: Addressing the Viewer-consumer: Consumer Issues on Soviet TV
