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Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12th Edition provides an understanding of the research methods used to investigate human thought and behaviour. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections. The full text downloaded to your computer With eBooks you can: - search for key concepts, words and phrases - make highlights and notes as you study - share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
- PART I: Introduction - Chapter 1: Introduction to Scientific Research - Chapter 2: Research Approaches and Methods of Data Collection - PART II: Planning the Research Study - Chapter 3: Problem Identification and Hypothesis Formation - Chapter 4: Ethics - PART III: Foundations of Research - Chapter 5: Measuring Variables and Sampling - Chapter 6: Research Validity - PART IV: Experimental Methods - Chapter 7: Control Techniques in Experimental Research - Chapter 8: Experimental Research Design - Chapter 9: Procedure for Conducting an Experiment - Chapter 10: Quasi-Experimental Designs - Chapter 11: Single-Case Research Designs - PART V: Survey, Qualitative, and Mixed Methods Research - Chapter 12: Survey Research - Chapter 13: Qualitative and Mixed Methods Research - PART VI: Analyzing and Interpreting Data - Chapter 14: Descriptive Statistics - Chapter 15: Inferential Statistics - PART VII: Writing the Research Report - Chapter 16: Preparing the Research Report for Presentation or Publication
