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AN INSTANT NEW YORK TIMES BESTSELLER What if the only thing standing between you and the seemingly impossible...was belief? Most of your limits aren't physical. They're psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you feel, and what you do-and how to replace them with beliefs that unlock your true potential. Grounded in neuroscience, psychology, and unforgettable case studies, Eyal introduces the Three Powers of Belief: Attention, Anticipation, and Agency. Mastering these powers transforms how you see challenges, feel about the future, and act when it matters most. You'll learn how to: - Spot hidden opportunities and solutions others overlook.- Reclaim your mood, energy, and confidence by reshaping your beliefs.- Stay calm, decisive, and in control when life feels uncertain.- Break free from beliefs that sabotage your health, relationships, and career.- Push further, last longer, and achieve beyond your limits. If you've ever quit too soon, stalled in your career, or sabotaged your own goals, this book gives you the science and the system to go further than you thought possible. Surgeries without anesthesia. Placebos that heal. Resilience multiplied 240 times longer. Beyond Belief reveals the science behind these breakthroughs and shows why your limits aren't fixed-they're learned. And with the right beliefs, you can achieve breakthrough results.
Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
