Tourism and Hotel Development in China

Examine the reasons for the rapid growth of China's tourism industry Tourism and Hotel Development in China: From Political to Economic Success is a comprehensive guide to the development of the tourism industry in Mainland China following the end of the Cultural Revolution. Conceived as a textbook but equally valuable as a professional resource for consultants, researchers, and tourist organizations, this insightful book tracks the unique circumstances that sparked the growth of China's tourism and hotel industry from a political, diplomatic activity to a burgeoning economic industry. The book includes background information on geography, culture, history, politics, and economics, and examines the evolution of tourism policies, inbound vs. outbound travel, hotel operations and trends, and the Chinese government's role in developing tourism. China may be a latecomer to international tourism development, but visitors have made it one of the world's top 10 travel destinations every year since 1994. Since historic policy shifts in 1978 opened China's doors to the outside world, inbound tourism has played a significant role in building a national economy. And the increase in disposable income among China's citizens has helped create a sizable market for domestic and outbound tourism as well. Tourism and Hotel Development in China looks at the major factors and characteristics of each type of tourism, international hotel development trends and their influence on China's hotel industry, related human resources issues, travel services, the development of hotel chains in China, compensation and incentive management, and the future of China's tourism and hotel industry. Topics examined in Tourism and Hotel Development in China include: - travel and tourism, pre-and post-1949 - the Asia market - the intercontinental market - international tourism in different regions of China - popular urban tourist destinations in China - approved outbound destinations - outbound travel to Hong Kong - challenges facing travel services - local protectionism - travel agencies - hotel franchising - foreign vs. local hotel chains - outsourcing - and much more! Tourism and Hotel Development in China: From Political to Economic Success follows the journey of China's tourism industry from a public relations vehicle, restricted by the economy and controlled by the government, to an important source of commerce for a country whose national economy was nearly on the verge of collapse.

Ray J Pine, Terry Lam *Deceased*, Hanquin Qui Zhang

- Preface - Chapter 1. Introduction: Background Information on China - Geography - Population and Culture - Politics and Economics - Tourism Development - Chapter 2. Historical Review of Tourism - Travel and Tourism Pre-1949 - Travel and Tourism Post-1949 - Chapter 3. China's Inbound Travel - Introduction - Chronology of International Tourism Development in China - Major International Tourism Markets in China - Characteristics of the Foreign Tourist Inbound Market - Major Destinations of International Tourists - Popular Urban Tourist Destinations in China - Chapter 4. Domestic Tourism - Introduction - Historic Development of Domestic Tourism in China - Social, Economic, and Political Factors Affecting Domestic Tourism - Characteristics of Domestic Tourism - Development Potential of Domestic Tourism - Conclusion - Chapter 5. China's Outbound Travel - Introduction - Economic Growth in Asia-Pacific and China - Aspects of China's Outbound Tourism - Case Study: Outbound Travel to Hong Kong - Conclusion - Chapter 6. The Evolution of National Tourism Policies - Introduction - Tourism Serves As Part of Foreign Affairs (1949-1966) - Tourism Serves As a Diplomatic Tool (1966-1978) - Chapter 7. The Government's Role in Developing Tourism in China - Introduction - 1978-1985 - 1986-1991 - 1992-2002 - Conclusion - Chapter 8. Tourism Policy Implementation in China - Introduction - Concept of Policy Implementation - Examination of Tourism Policy Implementation in China - Two Patterns of Tourism Policy Implementation in China - Opportunities and Difficulties in Tourism Policy Implementation - Conclusion - Chapter 9. China Travel Services - Introduction - Historical Development of Travel Services in China - Development Characteristics of the Travel Services Industry - Performance of Different Types of Travel Agencies - Future of Travel Agencies - Challenges and Opportunities Facing Travel Services in China - Conclusion - Chapter 10. World Hotel Development Trends and Their Influence on China's Hotel Industry - Introduction - Western Chains' Domination of the World Hotel Industry - Hotel Company Business Formats - Comparison of China's and Foreign Hotel Companies - Conclusion - Chapter 11. China's Hotel Industry Development Since 1978 - Introduction - Growth in Size of China's Hotel Industry - Hotel Categories in China - Hotel Ownership in China - Comparisons by Hotel Size - Key Influences on China's Hotel Industry Development - Conclusion - Chapter 12. Hotel Chain Development in China - Introduction - Global Dominance of Chain Hotels - Hotel Chain Development Strategies - General Overview of Hotel Chain Operations - Barriers to Hotel Chain Development - Conclusion - Chapter 13. Hotel Operations in China: Outsourcing - Introduction - An Overview of Outsourcing - A Case Study in Shanghai - Conclusion - Chapter 14. Compensation and Incentive Management in Chinese Hotels - Introduction - Historical Development of Employee Compensation in China - China's Compensation Laws - Labor Problems in Hotels - New Strategy - Conclusion - Chapter 15. Employee Motivation in Chinese Hotels - Introduction - Present Job Market - Work Motivation in Chinese Hotels - A Survey of Ho

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