Subliminal Leadership

Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what's in their job description? How do you build an outstanding team? (Spoiler: it's not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership. As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people's attitudes, thinking and behavior - and which may boost, or undermine a leader's authority, the performance of teams or the quality of key customer relationships. Readers will learn how we unconsciously communicate and how we positively or negatively influence other people in the process. Understanding subliminal influence will help people in, or aspiring towards, leadership positions to build trust, understand others' emotions, make better decisions, and strengthen professional relationships. Based on recent scientific research in disciplines as diverse as psychology, evolutionary biology, anthropology, medicine, neuroscience, and management studies, the book offers a breakthrough, multidisciplinary approach to influence and leadership. This book is for everyone interested in the psychological, biological, and medical dimensions of leadership.

Thomas Frankl had senior management positions in Fortune 500 companies and the United Nations. He holds a Ph.D. in Economics from the University of Munich and has been teaching at Swiss business schools and universities for over ten years. He co-founded three companies and is the Chairman of Ruti Group which owns and operates a 800-pupil school in Nyamata, Rwanda.

About the Author Acknowledgments Introduction 1 Leadership in context Leadership in organizations Day-to-day leadership 2 Leadership as social influence Influence, leadership, and evolutionary biology Making sense of the world Touch Sight Hearing Smell Taste Interoception Proprioception 3 Brain, mind, and body The mind-brain connection The mind-body connection Latent talent 4 The underworld of the subliminal Character assassinations Smelling memories Fright or flight 5 Influence, emotions, and self-leadership Homo sapiens vs. Homo corporaticus Amygdala hijack and the fear of flying computers Fear, risk-taking, and innovation Buckle up and enjoy the ride Emotional framing 6 We communicate more than we think Every body communicates No glossing over glossophobia The power of gaze 7 Empathy revisited The busy sidewalk challenge Random acts of influence Reading the room 8 Everyone is an influencer Botox and the power of embodied emotions Dressing the part Touching experiences A face for radio Beauty: More than just in the eyes of the beholder 9 Emotional contagion The 1962 Tanzania laughing epidemic First olfactory impressions count A good nose for bad health The persistent smell of aggression Will you join us for our smellwalk? 10 The power of humor, trust, and charisma Humor, a universal language Funny speeches and other ordeals Trust - the social superglue Trust me, I'm smiling Charisma: A gift from the gods? Making it stick: The secrets of powerful speech 11 Leading with guts Credit to the roomers Gut health and gut decisions The power of kraut-based computing 12 The intuitive leader All quiet in Anacostia Making intuitive decisions work Steve Jobs and the dork problem Intuitive farming 13 Connecting brains Spooky action at a close distance The leader as entrainer Brain synchronization and team performance 14 Toxic leadership: An organizational spectrum disease The productive narcissist What makes a psychopath? The oxymoronic successful psychopath Welcome to our Jurassic organization Is the world in need of toxic leaders? Nutric leadership: An antidote Ethics in action Commitment Kindness and modesty Honesty and candor A positive mindset Strength and decisiveness Health and energy Vision and empathy 15 Epilogue Index

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