Good Habits, Bad Habits

A landmark book about how we form habits, and how you can make positive changes in your own life
'If you've ever struggled to make or break a habit, this is the book you need to read. Wendy Wood is widely recognized as the authority on the science of habits, and her lively writing busts myths and builds evidence about what actually helps with making behaviour changes that last.'
Adam Grant, author of Originals and co-author of Option B
'Fascinating and fun, this book will change a lot of lives. So much of human behaviour is habitual - sometimes for better, sometimes for worse. Wood brings state-of-the-art social science into contact with the most pressing issues in daily life. She's a tremendous guide.'
Cass Sunstein, co-author of Nudge
'No one has studied how habits form and influence behaviour better than Wendy Wood. More importantly for readers, no one has done a better job of showing how to change negative habits into powerful, helpful versions.'
Robert B. Cialdini, author of Influence

Wendy Wood was born in the UK and is provost professor of psychology and business at the University of Southern California. Her research incorporates neuroscience, cognition and behavioral insights to understand habit persistence and change, and she has collaborated with many luminary psychologists, including Angela Duckworth and Adam Grant. Her research has been funded by the top granting agencies including NIH, NSF, Templeton Foundation, Rockefeller Foundation, Proctor & Gamble and the Radcliffe Advanced Study Institute at Harvard. She has written for The Washington Post and the Los Angeles Times, and her work has been featured in The New York Times, Chicago Tribune, Time magazine, USA Today and NPR. She lectures widely for popular and academic audiences and recently launched a website to convey scientific insight on habit to the general public.