The New MBA Playbook

The job market is heating up, standards are higher - and competition is becoming fiercer. Want to accelerate your professional development but can't because life is moving fast and time is short? As long as you have The New MBA Playbook, an innovative "MBA in a book", now is the ideal moment to, at your own pace, anywhere and anytime, boost your managerial proficiency so as to move forward positively, strategically, sustainably and ethically. By an award-winning industry expert and executive educator who's had success in both corporate boardrooms and executive classrooms worldwide, The New MBA Playbook is a different kind of MBA sourcebook. It is humanity-centered (and beyond the AI hype!) and is organized into seven relevant, rigorous and readable two-unit modules ("mini-lectures"). This educational package condenses key MBA disciplines and topics into a playbook format that fits the work schedules of busy executives and professionals on the go, and delivers top MBA-quality intelligence in a matter of days, not years. Through The New MBA Playbook, you can deep dive into the essentials of business, creative strategies and fresh new thinking, and gain effective working knowledge of behavioral economics and policy, positive leadership and followership, strategic transformation, dialogic organization development, design thinking and innovation execution, brand coolness and storytelling, modern management consulting and executive coaching, global management strategies, cultural intelligence, and behavioral ethics, among other issues. The playbook, although designed to be worked through systematically, provides room for critical interpretation, enabling learning by "self-insight" and personal adaptation (the easy-to-use material is an "on-demand" resource from which you can "mix and match" modules freely and in any order, as all modules can stand alone, and you can customize the course to your needs). Re-imagining MBA education and challenging existing business practice, The New MBA Playbook, designed to bridge the gap between the MBA classroom and real life, will be invaluable to potential and current MBA students, seasoned business executives seeking to refresh and update their skills, management consultants, successful entrepreneurs - and to anyone who simply refuses to stop learning. This book is like having your own personal MBA professor!

Bart Tkaczyk, Fulbright Scholar at the University of California, Berkeley (the No. 1 public university in the world), and Managing Member with Energizers, LLC (the premier North American provider of positive organization development, executive leadership and strategic human resource development consulting services), has extensive experience in executive education/MBA teaching gained in Europe, the Middle East and North America, moving new concepts from the academic to daily application in highly interactive environments. He is also an executive coach, trusted leadership, organization development and strategy advisor to major corporations and governments worldwide, and the bestselling author of Leading Positive Organizational Change (Routledge). Email: bart_tkaczyk@berkeley.edu Visit: www.drtkaczyk.com Follow: @DrBTkaczykMBA

MODULE I Breathing humanity and new life into organizations: Humanizing the enterprise 1. Behavioral economics and policy 101: For humans 2. The kindness advantage: Cultivating positively energizing leaders and followers MODULE II Strategizing for the future: Setting, communicating, and executing a positive strategy 3. Strategic transformation: Strategy choice-making 4. SOAR: Fueling possibility thinking in positive strategic dialog MODULE III Organization development and design innovation: Tools for dramatic change 5. Dialogic organization development (OD): Leading positive organizational change 6. Design-driven organization: Human-centered design thinking and innovation execution MODULE IV Creating and managing WOW brands: Energizing your brand 7. WOW! It's cool! Crafting a coolness strategy for your brand 8. Once upon a time... Strategic brand storytelling MODULE V Helping genuinely: Always aim higher 9. Professional management consulting for real people: The advice business demystified 10. Executive coaching: Whoop it up! MODULE VI Global management strategies: Going places 11. So, you want to go global? Becoming an instant international 12. Small world: Are you a culturally intelligent organization? MODULE VII Behavioral ethics: Achieving ethical practice for the greater good 13. Progress with purpose: The "good" enterprise 14. Oops! I messed up: Why good people do bad things every so often