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The 2nd Edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities.
Dr. Bruno R. Cignacco, PhD, is an international business consultant, TEDx speaker, and business coach. For over 30 years, he has advised and trained hundreds of companies on international trade activities and international marketing. He teaches business modules, both at undergraduate and at postgraduate levels, at various universities in the UK. He is a Senior Fellow of the Higher Education Academy (HEA), UK. He is also a Master Life Coach and Master NLP practitioner. He has studied disciplines related to personal development for more than 30 years. He has delivered countless talks, seminars, and conferences in several countries. He is the author of business books, such as Fundamentals of International Marketing for SMEs (Atlantic Publishers, 2010) which has been published in several languages, like English (Atlantic Publishers, 2010), Spanish (Macchi Publishers, 2004), and Portuguese (Saraiva Publisher, 2009). His other business book is Techniques of International Negotiation (Macchi Publishers, 2014). He is also the author of personal development books published in different languages. His website is www.brunocignacco.com.
I. Mission, Passion, and Prosperity Mindset, 1.Importance of a Meaningful Mission, 2. Relentless Passion, 3. Prosperity Mindset, 4. Additional Aspects of a Prosperity Mindset, II. General Aspects of Love and Business, 5. Love and Business Activities, 6. Stakeholders and Love, 7. Loving Ways to Relate to Stakeholders, 8. Natural Conversations with Stakeholders, 9. The Use of Positive Language with Stakeholders, III. Love and Specific Stakeholders, 10. Adopting a Loving Attitude towards Employees, 11. Additional Aspects of a Loving Attitude to Employees, 12. Adopting a Loving Attitude towards Customers, 13. Adopting a Loving Attitude towards Other Stakeholders, IV. Main Aspects of Love and Creativity, 14. Love and Creativity, 15. Additional Aspects of Love and Creativity, V. Appendices
