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Health and Safety Communication: A Practical Guide Forward is an easy introduction to the principles and practice of health and safety communications, providing all you need to know to design and implement communications efforts on a wide range of health and safety topics and issues. Whether you're a student grappling with a health communications course or a professional wishing to learn how to communicate health and safety messages effectively to a range of audiences, using a variety of communications media, Health and Safety Communication is all you'll need.
David S. Anderson is Professor Emeritus of Education and Human Development at George Mason University, USA. Richard E. Miller is Associate Professor at George Mason University, USA.
Table of Contents List of Tables, Figures and Messages About the Authors Preface PART 1. HEALTH AND SAFETY COMMUNICATIONS MODEL Chapter 1. Health and Safety Communications Chapter 2. The Audience Chapter 3. Aims and Goals Chapter 4. Know-Feel-Do Strategies Chapter 5. Approaches Chapter 6. Review, Revise and Refine PART 2. HEALTH AND SAFETY COMMUNICATION APPROACHES Chapter 7. Campaigns Chapter 8. Printed Materials Chapter 9. Working with the Media Chapter 10. A Public Presence Chapter 11. Workshops Chapter 12. Social Media Chapter 13. Pulling it TogetherAppendix Glossary Index
