Emotion Measurement

Emotion Measurement reviews academic and applied studies in order to highlight key elements of emotions which should be considered in the development and validation of newer commercial methods of emotion measurement. The goal of the book is practical, but the approach will be both academic and applied. It is aimed primarily at sensory scientists and the product developers they work alongside who require knowledge of measuring emotion to ensure high levels of consumer acceptability of their products.The book begins with a review of basic studies of emotion, including the theory, physiology, and psychology of emotions - these are the standard studies of which food and sensory scientists as well as product developers need to be aware. The next section highlights methods for studying emotions on a relatively basic level. The book then moves to practical applications, with chapters on emotion research in food and beverage, as well as in a range of product and clinical settings. Finally, there is a treatment of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods which work in many cultures. The book ends with an integrative summary of the material presented.
- Serves as the first book on the market on emotion measurement aimed at sensory scientists and production development practitioners working in commercial R and D
- Also useful for psychologists with an interest in emotion
- Brings together applied and academic strands of emotion measurement research for the first time
- Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field

Part I: Basic studies of emotion1. Traditional theories of emotion2. Contemporary theories of emotion3. Physiology of emotion4. Facial anatomy and physiology5. The role of the senses in emotions6. The psychology of emotions7. Lists of emotionsPart II. Methods for studying emotions8. Physiological measures of emotion 9. Behavioral measures of emotion 10. Facial scaling of emotions11. Self reports of emotions/ classical emotion questionnaires12. Self reports of emotions/newer questionnaires13. Sentiment analysis14. Body movement and emotion expression15. Emotions and wellness/well-being16. Emotions and conceptualizations17. The short term time structure of emotions - Measuring dynamics of responsesPart III. Studying emotions in practice18. Emotions in clinical practice19. Emotions of odors/personal and homecare products20. Emotions in foods 21. Emotions in beverages22. Emotions studied in context: The role of environment23. Emotions and consumer goods24. The emotion of happiness25. The emotion of disgust26. Positive and Negative emotions27. Measurement issues in studying emotions28. Studying emotions in the elderly Part IV: Cross cultural studies of emotions29. The problems of translation30. Emotions in The West31. Emotions in The East - Asia32. Different methods cross culturally 33. Does everyone feel the same? 34. Does everyone express feelings the same way?Part V. Summary35. Integrative Summary