Excellence in Public Relations and Communication Management

This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

James E. Grunig, David M. Dozier, William P. Ehling, Larissa A. Grunig, Fred C. Repper, Jon White

Chapter 1 Communication, Public Relations, and Effective Organizations: An Overview of the Book, James E. Grunig; Part I The Basic Theory; Chapter 2 The Effect of Worldviews On Public Relations Theory and Practice, James E. Grunig, Jon White; Chapter 3 What Is an Effective Organization?, Larissa A. Grunig, James E. Grunig, William P. Ehling; Chapter 4 Public Relations and Management Decision Making, Jon White, David M. Dozier; Chapter 5 How Communication Managers Can Apply the Theories of Excellence and Effectiveness, Fred C. Repper; Part II The Program Level: Effective Planning of Communication Programs; Chapter 6 Strategic Management, Publics, and Issues, James E. Grunig, Fred C. Repper; Chapter 7 Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects, David M. Dozier, William P. Ehling; Chapter 8 Research Firms and Public Relations Practices, David M. Dozier, Fred C. Repper; Part III The Departmental Level: Characteristics of Excellent Public Relations Departments; Chapter 9 What is Excellence in Management?, James E. Grunig; Chapter 10 Public Relations Management and Operations Research, William P. Ehling, David M. Dozier; Chapter 11 Models of Public Relations and Communication, James E. Grunig, Larissa A. Grunig; Chapter 12 The Organizational Roles of Communications and Public Relations Practitioners, David M. Dozier; Chapter 13 Public Relations and Marketing Practices, William P. Ehling, Jon White, James E. Grunig; Chapter 14 The Organization of the Public Relations Function, David M. Dozier, Larissa A. Grunig; Chapter 15 Women in Public Relations: Problems and Opportunities, Linda Childers Hon, Larissa A. Grunig, David M. Dozier; Chapter 16 Public Relations Education and Professionalism, William P. Ehling; Part IV The Organizational Level: The Conditions That Make Excellence in Public Relations Possible; Chapter 17 How Public Relations/Communication Departments Should Adapt to the Structure and Environment of an Organization ... And What They Actually Do, Larissa A. Grunig; Chapter 18 Power in the Public Relations Department, Larissa A. Grunig; Chapter 19 Activism: How It Limits the Effectiveness of Organizations and How Excellent Public Relations Departments Respond, Larissa A. Grunig; Chapter 20 Symmetrical Systems of Internal Communication, James E. Grunig; Chapter 21 Corporate Culture and Public Relations, K. Sriramesh, James E. Grunig, Jody Buffington; Chapter 22 Societal Culture and Public Relations, K. Sriramesh, Jon White; Part V The Economic Level: What Public Relations and Communication Contribute to the Bottom Line; Chapter 23 Estimating the Value of Public Relations and Communication to an Organization, William P. Ehling;