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Installieren Sie die genialokal App auf Ihrem Startbildschirm für einen schnellen Zugriff und eine komfortable Nutzung.
Installieren Sie die genialokal App auf Ihrem Startbildschirm für einen schnellen Zugriff und eine komfortable Nutzung.
'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising.
In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.
Conrad Lashley, Alison Morrison
Part 1 Franchising Organization and Debates; Chapter 1 An introduction, Stephen Taylor; Chapter 2 History and development, Christina Fulop; Chapter 3 Franchising research: a failed literature?, Stuart Price; Chapter 4 Entrepreneurs or intrapreneurs?, Alison Morrison; Chapter 5 Empowered franchisees?, Conrad Lashley; Chapter 6 Financial fundamentals, Alison Morrison, Angus Macmillan; Part 2 Franchising at Sub-sector Level; Chapter 7 Catering, Stephen Ball; Chapter 8 Hotels, Stephen Taylor; Chapter 9 Licensed retail, Conrad Lashley, Guy Lincoln; Chapter 10 Travel trade and transport, Lesley Pender; Chapter 11 The case of McDonald's Restaurants Limited, Conrad Lashley;
