Chocolate Fads, Folklore & Fantasies

Chocolate Fads, Folklore & Fantasies is the low-cal answer to satisfying chocolate cravings. Documenting the chocolate phenomenon by means of 1,000+ chocolate chunks of information, this tempting book discusses: - Chocolate Fads: chocolate books, chocolate goodies (cakes, candy, cookies, ice cream), chocolate clubs, chocolate festivals, chocolate fund-raising, chocolate marketing, chocolate media, and chocolate novelties - Chocolate Folklore: chocolate companies, chocolate history, chocolate nutrition, chocolate moguls, chocolate quotes, chocolate tips, chocolate trivia, and chocolate types - Chocolate Fantasies: chocoholism, chocolate feasts, chocolate love, chocolate parties, chocolate promotions, and chocolate psychology. At the end of the book is a 200-item Chocoquiz, in the style of Trivial Pursuit, so that readers can use the book as a reference source to know everything there is to know about chocolate.Reference sections include acknowledgments to chocolate manufacturers, chocolate-related companies, a listing of chocolate publications (media articles, children's books, chocolate guides, cookbooks, chocolate humor, and chocolate specialities), and an impressive list of addresses and telephone numbers for more than 100 chocolate and chocolate-related companies. All chocoholics, out of the closet or not, will want to read this book. Chocolate Fads, Folklore & Fantasies promises to be the last word in chocolate, no fudging!

Linda K. Fuller, PhD, has written extensively about popular culture,including the tour book Trips & Trivia, an audience study onThe Cosby Show, and a guide to Community Television, plus she isco-author of Communicating Comfortably and CommunicatingQuotably, and co-editor of the multi-volume series on Americanpopular film, Beyond the Stars and Communicating About CommunicableDiseases. Her other books for Haworth are Yogurt, Yoghurt,Youghourt: An International Cookbook and Media-Mediated Relationships.Dr. Fuller is an Assistant Professor in the Media Departmentof Worcester (MA) State College. She and her family, alldevoted chocoholics, live in Massachusetts with their chocolatelabrador retriever, 'Truffles."

- Foreword (William Frost Mobley) - I. Introduction - II. Chocolate Fads - Chocolate Books - Chocolate Goodies - Chocolate Clubs - Chocolate Festivals - Chocolate Fund-Raising - Chocolate Marketing - Chocolate Media - Chocolate Novelties - III. Chocolate Folklore - Chocolate Companies - Chocolate History - Chocolate Nutrition - Chocolate Moguls - Chocolate Quotes - Chocolate Tips - Chocolate Trivia - Chocolate Types - IV. Chocolate Fantasies - Chocoholism - Chocolate Feasts - Chocolate Love - Chocolate Parties - Chocolate Promotions - Chocolate Psychology - V. Chocoquiz - Chocoquestions - Chocoanswers - Appendix A: Choco-Marketing-Mania Survey - Appendix B: Media Citations: Chocolate 1979-1992 - Appendix C: Addressees of Chocolate Companies - Choco-References - Index