Cultural Tourism

Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: - New content on increasingly relevant topics including sustainability, climate change, the threat of de-globalization, overtourism and social media. - New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges. - New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products.

Hilary du Cros is an Honorary Research Fellow, University of New Brunswick, Canada. She has a unique perspective on tourism, heritage and arts management after 35 years as an academic and consultant in the Asia-Pacific Region. Books include The Arts and Events with Lee Jolliffe (2014) and Cultural Heritage Management in China with Y.S.F. Lee (2009). Bob McKercher is a Professor of Tourism at The Hong Kong Polytechnic University. He has wide-ranging research interests focused around special interest tourism markets, product development and consumer behavior. He received his PhD from the University of Melbourne in Australia, a Master's degree from Carleton University in Ottawa, Canada, and his undergraduate degree from York University in Toronto, Canada. Prior to entering academia, he worked in a variety of operational and advocacy positions in the Canadian tourism industry.

Part A Setting the context. 1 Introduction: defining cultural tourism. 2. Challenges in achieving sustainable cultural tourism. 3. Issues, benefits, risks and costs. Part B Cultural Assets. 4. Cultural heritage management principles and practice (with special reference to World Heritage). 5. Tangible Cultural Heritage. 6. Intangible cultural heritage and creative arts. Part C Tourism, the tourist and stakeholders. 7. How tourism works. 8. The cultural tourism market: a cultural tourism typology. 9. Tourism attraction system, markers and gatekeepers. Part D Products. 10. Cultural tourism products. 11. Assessing product potential. 12. Market Appeal/Robusticity Matrix: a site specific auditing tool. Part E Operationalization. 13. Framework for understanding what is necessary for a successful attraction. 14. Applying planning and management frameworks. 15. Experience creation. Epilogue.