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This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.
Jason A. Winfree, PhD, is an Associate Professor at the University of Idaho, Moscow, USA. Mark S. Rosentraub, PhD, is the Bruce and Joan Bickner Endowed Professor of Sport Management in the School of Kinesiology at the University of Michigan, Ann Arbor, USA. Brian M. Mills, PhD, is an Assistant Professor in the Department of Tourism, Recreation, and Sport Management at the University of Florida, Gainsville, USA. Mackenzie P. Zondlak is the Manager of the Center for Sport and Policy in the School of Kinesiology at the University of Michigan, Ann Arbor, USA.
1. The New Business of Sport - The Redefinition of the Industry 2. Structures of Ownership 3. Financial Statements, Revenues, and Gains 4. Facilities: "Disneyfication," Design, and Urban Planning 5. Venue Financing and the Emergence of Public/Private Partnerships 6. Management Matters: The Administrative Structure for Venues 7. Teams, Venues, and Real Estate Development or Real Estate Development Companies with Franchises 8. Media and Sports Management 9. Universities with Sport Venues or Athletic Departments with An Affiliated University? 10. What Are Teams Worth? Franchise and Athletic Department Valuations 11. Demand and the Sports Business: Changing Customer Expectations 12. Pricing Strategies 13. Capital Budgeting and Team Investments 14. League and Conference Policies, Relationships with International Organizations and the Olympics 15. Team/Player Taxes and Profits 16. Applications in Real Time: New Venues, Development, & the Media in Public/Private Partnerships 17. Applications in Real Time: Team and Spring Training Relocations
