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Bloomsbury presents A Year of Creativity by Kathryn Jacob and Sue Unerman, read by Tania Rodrigues
A Year of Creativity demystifies what it means to be creative, showing how all of us need to exercise our creativity muscles if we are to meet the challenges of an uncertain world.
If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough. We live in times of increasing complexity and ambiguity; even businesses that have themselves been major disruptors fear major new disruption themselves. In response, leaders are battening down the hatches: the more uncertain the world, the more they retreat into stale, established patterns of behaviour.
This is a big mistake. The only way to secure competitive advantage is to ensure that creative thinking is driving your organization. It will enable workplace satisfaction, boost performance, and encourage new ideas throughout teams. To tackle our uncertain environment - and to win in the world of future business - we all need to get serious about creativity and the potential it can unleash.
The authors of Belonging have now written A Year of Creativity, which will make creativity accessible to everyone. In 52 lessons, it explores how to be creative (either individually or in groups and teams), how to nurture creativity, and how - as a result - to redefine yourself and your career.
Sue Unerman is Global Chief Strategy Officer at Brainlabs, following 34 years at MediaCom. She blogs at sueunerman.com. Kathryn Jacob is CEO of Pearl & Dean and the President of SAWA. With Sue, she is the co-author of Belonging (Bloomsbury, 2020), and The Glass Wall (Profile Books, 2016). She sits on the Development Board of RADA and acts as Chair of HOME in Manchester.
