Knowledge, Service, Tourism & Hospitality

This proceedings volume contains papers presented at the 2015 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2015), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality. This overview of current state of affairs and anticipated developments will be of interest to researchers, entrepreneurs and students alike.

Ford Lumban Gaol, Fonny Hutagalung, Abd Razak Zakaria, Zuwati Binti Hasim

Education & social behaviour: ESL Teachers' knowledge on learner autonomy; Mother tongue education and ethnic identity of Malaysian Chinese secondary school students; The acquisitions of knowledge in Chinese classical literature and academic achievement among the secondary schools' students; Implementation of the LINUS program in Malaysian primary schools; Librarians' knowledge sharing behaviour; Cross-racial supervision: Case conceptualization of supervisee-supervisor relationship; Self-reflection: Self-assessment of supervision related to knowledge and skills; Asian supervisor-western supervisee: Personal approach to supervision; Parental involvement in students' academic achievement: A preliminary study; Approaches and models of behaviour management in classroom; The emphasis of Higher Order Thinking (HOT) in the curriculum and the implementation in reality; Homeschooling: An alternative to mainstream; Perception and expectation of parents and students regarding choice of secondary school type; Religious practices in delinquents; Mental health literacy among undergraduate students in selected universities in Malaysia; Anti bias education practice in pre-school education in rural Malaysia; Do we have salt & pepper on the table? (teaching style & learning style importance); Identifying motivation factors of the participation of local community in tourism industry in National Park, Pahang, Malaysia; Best practices with revenue sharing authentic assessment of preschool students'learning problems; Business & economics: The role of the branding strategies in the promotion of Vladimir region (Russia); Formation of methodological approach to evaluation of the national innovative environment; A practical approach to modeling of regional state support system for small business development; The evaluation of physical and environmental factors in low-cost housing; An investigation into Thai tourists' preferences of tourism domains: A case study of Chiang Mai province, Thailand; Empirical evaluation of Gen Y housing affordability; Local revitalization through the local food system focused on Wanju, Korea; Effect of environmental knowledge and concern toward attitude of green home buyers' intention in Surabaya; Investigating the required competencies of valuation surveying graduates; The music licensing supply chain: The new demands of a new market; The experience of teaching the nurses: Insights for developing an educational nursing management software; Patient-centered lean process: A strategic implementation; The economic crises and the Brazilian healthcare system; The fundamental of housing affordability and affordable houses: A review; Design of Knowledge Management System to support research activities at university; Improvement of procurement business process (procure-to-pay) in Indonesian shipping company; Impact of service quality on customer satisfaction in low cost airline service in Indonesia; A study to improve Enterprise Resources Planning post-implementation in Indonesian industries; An implementation model for the healthcare sustainability; Monitoring news articles using multi-agent system; Developer's perspective on communication issues in prototype model (case study: Warehouse management system of local agency for disaster management)