Empowering the Connected Physician in the E-Patient Era

The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. Empowering the Connected Physician in the E-Patient Era provides practical guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this. Drawing on the author's research and consulting practice, as well as on the practical experience of managers in medium-large organizations worldwide, the book will provide a proven framework to improve the development and implementation of physicians' empowering digital programs in these organizations, a step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to book which will include tips, advice and critical reviews that every stakeholder must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. This book will help healthcare organizations chart a course within this new territory and thereby improve their ability to engage with empowered patients.

Letizia Affinito is the Founder and CEO of Brandnew MC and has worked for over 25 years in Strategic Marketing Communications Management both as manager and consultant. She has advised several multinational companies and organizations on online/offline communication strategy matters. Author of the international book Socialize Your Patient Engagement Strategy and e- patient e social media published in Italy, Letizia has a Ph.D. in Management and teaches as Adjunct Professor at Boston College, The James A. Woods, S.J., College of Advancing Studies, and Saint John's University of Rome. Her education includes the Teaching with Cases Online, the Case Method Teaching Seminar (Parts I and II), the Executive Program in Digital Marketing at Harvard Business School, and the Young Managers Executive Programme at INSEAD.

List of Figures, List of Tables, Acknowledgements, Preface, Introduction, Part I: Defining Patient Empowerment In The Digital Era And The Physician's Empowerment Process, Chapter 1: Patient empowerment as a process: creating and capturing value, Chapter 2: Physicians reluctance to engage with technology, Part II: Developing A Clear And Sustainable Digital Strategy, Chapter 3: A Simple Model of the Digital Health Strategy Process, Chapter 4: Listening to physicians: how behavioural analytics and social media fuel more personalized communication (online market research & web listening), Chapter 5: Developing a data strategy to gain physician insights for better decision making, Chapter 6: How to ignite adoption and diffusion of new digital tools, Chapter 7: Opinion leader influencer mapping and management, Part III: Actions And Tools To Help Physicians Empower Their Patients, Chapter 8: Patient empowerment: a process and an outcome, Chapter 9: Creating the right setting to promote physicians empowerment, Index

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