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This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.
By Myleea D. Hill and Marceline Thompson-Hayes
Contents
ForewordBy Susan Jacobson and Lynne M. Webb
Acknowledgments
Unit IChapter 1-Overview and Introduction: Awareness is Everywhere Chapter 2-The Awareness Culture: The Rise of Ribbons and the Fall of CampaignChapter 3-Awareness as Events, Observations, and Amusement: An Analysis of Selected Health-Related Websites
Unit IIChapter 4-The Awareness is Education MythChapter 5-The Awareness is Enough MythChapter 6-The Awareness is Acceptance MythChapter 7-The Awareness is Altruistic MythChapter 8-The Awareness Equals Health Myth
Unit IIIChapter 9-The Awareness Myth ModelChapter 10-The Development of the Commitment-Communication Model
Bibliography
About the Authors