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You Are Looking Live! is the story of how one live television show in 1975 captured the excitement of the country, and launched four magnetic personalities to stardom: Brent Musburger, Phyllis George, Irv Cross and Jimmy The Greek Snyder. It explores some of America’s most enduring obsessions - football, sex, race, and gambling-- all told through the lens of the fashion, music, and pop culture of the 70’s and 80’s. It’s the Madmen of NFL Broadcasting—a close-up look at the people who created the The NFL Today—including their human flaws and their battles for airtime that often led to front-page headlines. Those four personalities battled each other and the competition, and as a result became pop culture icons. On the East Coast and the Midwest, people would literally rush home from church to hear what they had to say, and on the West Coast fans loved waking up to it. The NFL Today became so popular that it not only dominated the ratings, but also won its time slot 18 straight years, from 1975 to 1993, until CBS lost its NFL package to Fox. And today, looking back, these four personalities, like any family, had their own battles, and became even more famous for them.
Rich Podolsky has been an established writer and reporter since the 1970s, covering the Miami Dolphins and writing for The NFL Today. He has been a staff writer for CBS Sports, and has written for The Philadelphia Daily News, The Palm Beach Post, The Wilmington News-Journal, TV Guide and ESPN. He is also the recipient of the prestigious Keystone Press Award for writing excellence from the Pennsylvania Publishers Association. He has written about the business of sports on television many times and is a columnist for David Halberstam’s Sports Broadcast Journal. His passion for music of the ‘60s and ‘70s fueled his desire to write about it. In Don Kirshner: The Man with the Golden Ear (foreword by Tony Orlando), and Neil Sedaka, Rock ‘n’ Roll Survivor (foreword by Elton John), he tells the inside story of their success.
