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Doing Academic Research is an accessible guide to research focusing on the social sciences, humanities and business. It approaches research as a process, steering readers through the beginnings of topic choice through choosing methods, samples, and then sharing their results.
Ted Gournelos is an Associate Professor of Communication and Theatre Arts at Old Dominion University, USA. He specializes in marketing, media studies, and cultural studies. His marketing and consulting firm Story | Strategy specializes in market research, strategy, and strategic communications campaigns. Gary Beck is an Associate Professor of Communication and Theatre Arts at Old Dominion University, USA. He studies resilience and other forms of social positivity at the intersection of interpersonal, family, and health communication. Timothy Hackman is Dean of Libraries at Old Dominion University, USA. He has spent more than two decades in academic research libraries and has published and presented on leadership and change management, project management, perceptions and use of e-books, open access, and faculty outreach.
Part 1: Get the Party Started Right 1. Learn to Love, Not Dread, Research 2. Where Do I Start? 3. Now What Do I Do? What's a Lit Review? 4. Choosing a Method; Part 2: Methodology Overviews 5. Close Textual and Thematic Analysis 6. Content and Discourse Analysis 7. Interviews and Focus Groups 8. Surveys 9. Observational Methods in Practice (Ethnography, Participatory-action Research, Experimental Research, Theory, and Meta-synthesis); Part 3: Data Analysis and The Final Push 10. Analyzing Qualitative Methods and Making Sense of Detail 11. Analyzing Quantitative Data and Making Sense of Numbers 12. Persuasion, Presentation, and Publication
