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Based on a case study of leadership communication in a time of organizational change, this book gives new leaders insights into the tools and skills needed to become effective, motivating communicators in their leadership careers.
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Taking a holistic approach to communication and leadership, the book argues that employees buy in to change when they collectively feel engaged in meaningful work that will enrich the lives of customers, employees, and investors. Based on ethnographic research, it approaches the topic through an absorbing fiction-like retelling of an organization's successful navigation of change against the backdrop of the 2007 mortgage crisis. In doing so, it establishes a framework for leaders to understand the principles behind how and why buy-in is generated in organizations. This unique approach allows readers to visualize leadership communication principles in practice.
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Fostering Employee Buy-in is ideal as a supplementary text in introductory leadership communication, management, and business courses or as a text for new leaders interested in inspiring organizational change.
Tim P. McMahon is Associate Professor of Practice in the Heider College of Business at Creighton University, USA. He has founded and led radio stations, restaurants and marketing agencies and was senior marketing communications officer at a Fortune 100 company. He holds a Ph.D. from Gonzaga University.
Part 1: Setting the scene 1. Success runs through the customer Part 2: One road 2. Friction creates the pearl 3. Knowing is doing 4. I got your back Part 3: The essentials of leadership 5. Where are we headed? 6. Culture in the pearl 7. Real change is in renewal 8. Learning to learn Part 4: Tools for crafting leadership that thrives 9. Communication Strategy 10. Communication execution 11. Uncommon sense 12. Innovation 13. Smooth operations Part 5: Conclusion 14. Fostering buy-in
