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This book asserts the emergence of the fourth era of entrepreneurship, based on a brain-driven approach to the study, instruction, and practice of entrepreneurship. This paradigm shift stems from the need to incorporate appropriate neurotechnologies into the exploration and enhancement of entrepreneurial phenomena in order to best address the field's methodological challenges. The author explains why a paradigm shift is necessary in the field of entrepreneurship and provides the foundational guidelines for those interested in implementing it. Furthermore, a model of entrepreneurial enhancement is conceptualized and signalled as the ultimate goal of this new era. Scholars, practitioners, policymakers, and students interested in advancing entrepreneurship's contribution to academia, business, and society at large will benefit from this new era's multidisciplinary perspective and unique strengths.
Víctor Pérez Centeno is Founder, Brain-driven Entrepreneurship Expert, Researcher, and Educator at WNYLE Entrepreneurship Institute, Finland. He also established the Global Network of Brain-driven Entrepreneurship Education (BRANET).
PART I: The past and present of entrepreneurship 1 Introduction 2 The three preceding eras PART II: The brain-driven era 3 The fourth era 4 The two engines of the brain's era PART III: Fitting themes and empirical evidence 5 Fitting themes 6 The function of emotions on entrepreneurial decision-making PART IV: The techniques of the future 7 Techniques for recording and assessing brain activity 8 Techniques for mapping brain activity 9 Approaches for entrepreneurial enhancement 10 Techniques for entrepreneurial enhancement PART V: Foreseen disruptions and key implications 11 Foreseen disruptions 12 Key implications PART VI: Research agenda and final thoughts 13 Research and action agenda for the near future 14 Final Thoughts
