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This book outlines best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.
William O'Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.
Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.
