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This book deploys many different subdisciplines to explore the recent 'power grabbing' of retail investors and the online environment that enables them to join the ranks of major financial players, and participate in contemporary capitalism, and offers perspectives on their future prospects in contemporary financial markets.
Usman W. Chohan is a public value theorist who serves as Director for Economics and National Development at the Centre for Aerospace & Security Studies (CASS), Rawalpindi, Pakistan. Sven Van Kerckhoven is the Vice-Dean for Education and an Associate Professor Business and Economics at the Brussels School of Governance, Belgium.
1. Introduction 2. Public Value Theory and YOLO Capitalism 3. Happier than Ever: The Role of Public Sentiment in Cryptocurrencies, Meme Stocks and NFTs 4. GameStop, WallStreetBets and Capital as Power 5. Speculative Behavior and Expectations in an Economic Turmoil: A Keynesian View 6. Memes as Cultural Artifacts: YOLO Investors, Degeneracy and the Memeified Economy 7. Narrative Economics and YOLO Investors: r/WallStreetBets and the Gamestop Short Squeeze 8. The Behavioural Biases of Cryptocurrency Retail Investors: Lessons from ICOs 9. FOMO in Digital Assets 10. Is A Trader a Trader, No Matter How Small? 11. Social Movements in Contemporary Political Economy: Lessons for YOLO Retail Investors 12. Retail Investors and Anti-System Politics 13. Counter-Hegemonic Finance: The Gamestop Short Squeeze 14. Conclusion
