Teaching Sports Media

As the latest volume in the Master Class series from AEJMC, this book introduces innovative best practices for teaching in the rapidly growing fields of sports media and communication.
This practice-oriented guide equips instructors with proven strategies and activities for teaching a wide variety of sports media courses. Contributing authors include experienced scholars and practitioners who have taught students both in the field and in the classroom.
The book covers general topics applicable broadly across subject matter, such as ethics, online teaching, accessibility and diversity, experiential learning, campus and local newspaper engagement, broadcasting, sports journalism, esports, and personal branding. A final section gathers teaching tips, assignments, and activities in a "gym bag" for use across course types.
Published in partnership with the Association for Education in Journalism and Mass Communication, the Master Class series gathers the teaching wisdom of leading faculty across the Communication discipline to promote excellence in teaching today's students and future practitioners in mass communication and journalism field.

Welch Suggs is Associate Professor of Journalism and Associate Director of the Carmical Sports Media Institute at the University of Georgia, USA. He has served in both roles since 2012. He and colleagues developed an undergraduate certificate curriculum in sports media for Georgia's College of Journalism and Mass Communication, with alumni now working for a range of media organizations including ESPN, the Washington Post, the PGA Tour, and numerous NFL, NBA, MLB and MLS teams. Suggs' research includes work in both sports media and college athletics policy, and he is a past officer and head of AEJMC's Sports Communication Interest Group. He is the author of A Place on the Team: The Triumph and Tragedy of Title IX and numerous peer-reviewed journal articles and chapters.
Lauren Reichart Smith is Professor and the Director for research initiatives for the Center for Sports Communication and Social Impact at Rowan University, USA. Lauren's main research area lies in mediasport-the intersection between sports and mass media. Her research focuses on the effects of sports media on our emotions. She is the co-editor of Communication and Contradiction in the NCAA: An Unlevel Playing Field and numerous peer-reviewed journal articles and book chapters. Her work with the Center at Rowan focuses on the social impact of sports on local communities and industry partners. She is currently the Executive Director for the International Association of Communication and Sport.

Introduction
Welch Suggs (The University of Georgia) and Lauren Reichart Smith (Rowan University)
Part I: Pedagogy
1. Ethics and Professionalism
Nicole Kraft, The Ohio State University
2. Online Course and Program Development
Brian Moritz, St. Bonaventure University
3. Accessible Sports Media
Tammy Rae Matthews, St. Bonaventure University
Part II: Preparing Students for Fields and Industries
4. Teaching Sports Broadcasting
Kevin Hull, University of South Carolina
5. Beyond Media Relations: Sports-Relevant Public Relations
Betsy Emmons, University of Nebraska-Lincoln
6. Teaching Sports Marketing to Media Students
Candy Lee, Northwestern University
7. Personal Branding in Sports Communication Education
Cara Hawkins-Jedlicka, Washington State University
8. Advice for Teaching Esports
Kasey Doran, Rowan University
Part III: Finding Partners
9. Getting Students in the Game: Negotiating for Access for Experiential Learning
Welch Suggs, University of Georgia
10. Back in the Game: Reviving a Campus Newspaper Through a Sports Writing Course
Nick Hirshon, William Paterson University
11. Partnering with Local and National News Organizations
Steve Fox, University of Massachusetts at Amherst
Part IV: Teaching Ideas Bigger Than the Game
12.Teaching Courageous Sports Conversations as They Intersect with Race, Gender, and Class
Karen M. Turner and Claire Smith, Temple University
13.Teaching Sports, Media, and Society
Michael Mirer, University of Wisconsin-Milwaukee
Part V: Bonus: Practical Classroom Tips
14. The Gym Bag: Tips for Assignments and Class Activities
Welch Suggs, University of Georgia, and Lauren Reichart Smith, Rowan University
Index
About the Editors
About the Contributors