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Global and authoritative, this textbook maps modern, live experience media, the categories that thrive on real-time engagement and human connection - even in the age of synthetic content, AI and the Metaverse.
Alex Connock is Senior Fellow at the Said Business School, University of Oxford, and Lecturer at St Hugh's College, Oxford. He teaches Media, Marketing and Management courses at BA, MBA and Executive Education levels. At Exeter University he is Professor in Practice in Media & AI. He has degrees from Oxford University, Columbia University, Salford University and INSEAD. Alex has also worked extensively in the media industry in the UK and US - in TV production, digital/social content marketing, magazine writing, and music and advertising production. In the charity sector, he is a voting member of BAFTA, Vice Chair of UNICEF UK, and a board director of the Halle Orchestra. He has been shortlisted six times in Entrepreneur of the Year awards in the UK. His prior book, Media Management and Artificial Intelligence: Understanding Media Businesss Models in the Digital Age, was also published by Routledge, in late 2022.
PART I The Power of Live Experience 1. Introduction: You Really Had To Be There 2. Standard Business Models in Live Experience Part II Live Sports 3. Sports Clubs 4. Sports Leagues 5. Global Sports Events 6. Individual Sports 7. Sports Betting PART III Live Entertainment 8. Theatre 9. Live Comedy 10. Live Music and Tours 11. Classical Concerts PART IV Live Events 12. Festivals 13. Live TV Events 14. Conventions and Trade Shows PART V Live Culture 15. Museums and Art Galleries 16. Theme Parks 17. Immersive Future
