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Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events.
Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given.
This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.
Bonita M. Kolb, PhD is Professor Emeritus at Lycoming College in the United States. She currently resides in St. Augustine, Florida, where she is actively working in the hospitality industries.
1. Meeting Changing Event Visitor Expectations. 2. Assessing the Community for Event Potential. 3. Determining Event Goals and Objectives. 4. Targeting the Event Visitor Segment. 5. Researching Potential Visitors. 6. Developing the Budget and Setting the Price. 7. Creating the Event Experience. 8. Managing the Event. 9. Branding and Event Promotion. 10. Promoting with Traditional Media. 11. Connecting with Social Media. 12. Assessing Event Success. Appendix: Event Plan Outline
