COVID-19 and the Tourism Industry

This book offers international perspectives on the economic, social, geopolitical, and environmental implications of COVID-19 on tourism, an unprecedented situation for this sector. It considers the challenge of making the tourism industry more resilient to such crises and the future sustainability of tourism. Contributions explore the changing dimensions of tourism marketing post-COVID-19; the rising challenges in tourism education and ways to handle the crisis; the impact of the pandemic on tourism governance; and the emerging ethical issues of stakeholders' responsibility. The book will be useful for researchers, students, and practitioners in the fields of tourism, geography, and crisis management disciplines.

Anukrati Sharma is an Associate Professor and Head of the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India. Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society. Priyakrushna Mohanty is an Assistant Professor at the Department of Tourism and Travel Management, Jyoti Nivas College, Bengaluru.

Introduction PART ONE COVID-19 and Tourism: Introduction 1 The Impact of COVID-19 on Tourism Demand and Supply 2 Coronavirus through the Eyes of Hospitality Customers 3 The Bright Side of COVID-19 in the Context of Tourism: Models of Wellness Tourism and Purposeful Travel Drive the Way Forward 4 The Effect of COVID-19 Pandemic on Tourism and Hospitality Industry - A Review PART TWO COVID-19 and Tourism Marketing Sustainability 5 Marketing and Demarketing Strategies for Hotel Operation under Epidemics and Pandemics 6 Futurology of Ethical Tourism Digital & Social Media Marketing Post COVID-19 7 Rebranding Destinations for Sustainable Tourism Recovery Post COVID-19 Crisis PART THREE Tourism Education and Research for Tourism Sustainability 8 Why Do We Teach Tourism? 9 Students Shaping Their Future: Virtual Reality Interactive Exercise to Engage in for Learning PART FOUR Ethics and Responsibilities in Tourism Management Post COVID-19 Pandemic 10 Ethics and Responsibility in Tourism - the Impact of COVID-19 11 The Importance of Tourism Security and Safety after COVID-19 12 Defining Responsibilities of Tourists in the Post-COVID-19 Period 13 Applied Ethics in Post-COVID-19 Destination Management PART FIVE COVID-19 and Tourism Governance 14 Impact of COVID-19 Pandemic on the Tourism Industry in Sri Lanka: The Dilemmas of Industry Sustainability 15 Managing Events Tourism Sustainability Post-COVID-19: Exploring the New Realities 16 The Impact of COVID-19 Pandemic on Small Tourism Enterprises in Pakistan 17 Perspectives in the Strategic Management of Destinations in the Post-COVID Period