Arts Management

Providing a comprehensive introduction to arts and cultural management, this textbook incorporates new insights, from technological innovations such as artificial intelligence (AI), to its popular practical approach to helping learners understand how to build and grow an arts organization. With practical case studies throughout, this book also includes coverage of key contemporary topics such as diversity, equity, sustainability, inclusion, and access to the arts. This new edition retains the valuable array of interdisciplinary insights, while enhancing the focus on culturepreneurs in the age of AI. The result is a book which will be core reading for many learners of arts and cultural management around the world.

Carla Stalling Walter, PhD, MBA, previously held tenured faculty positions in schools of business and management in the United States, as well as having taught in France and Germany. She has published several books, journal articles, and book chapters and has presented papers at numerous arts management research and entrepreneurship conferences. In addition, Dr. Walter has extensive successful experience founding, leading, and directing entrepreneurial arts and other nonprofit organizations. Her track record includes having established university graduate-level arts management programs, as well as having served as executive director and served on fine arts, music, literary, heritage, and dance company boards. Dr. Walter earned her doctorate in Dance History and Theory from the University of California, Riverside. The basis of her dissertation demonstrated that normative government sponsored cultural economic models of professional ballet companies in the United States, Canada, and Germany could be supplanted. Dr. Walter's master's work resulted in an MBA in Marketing and Management from California State University, San Bernardino, and her undergraduate work in economics culminated in a bachelor's degree from the University of California, Riverside.

Chapter 1. The Business of the Arts and Culture Chapter 2. Understanding Culture Chapter 3. Understanding Cultural Consumption Chapter 4. The Economics of the Arts and Culture Chapter 5. Cultural Entrepreneurship Chapter 6. Consumer Behavior in the Arts Chapter 7. Marketing Research in the Arts Chapter 8. The Arts Organization as a Service Chapter 9. Managing the Arts Organization Chapter 10. Law and Policy for Arts Organizations Chapter 11. Technology and the Arts Organization Chapter 12. Fundraising and the Arts Organization Chapter 13. Financial Management and the Arts Organization Chapter 14. Business Continuity and the Arts Organization