Strategic Management in Sport

What role can strategic thinking play in contemporary sport management? It can be the difference between leading or languishing. Covering sport at all levels, from community-based sport to elite sport, this is the first textbook to focus on strategic management in a sport context.

Danny O'Brien is Associate Professor in Sport Management in the Bond Business School, Bond University, Australia. He is Visiting Professor at both the Center for Surf Research at San Diego State University, USA, and the Plymouth Sustainability and Surfing Research Group at Plymouth University, UK. His research is in sustainable surf tourism, event leverage, and organizational change in sport. Each area shares a common strategizing for sport-for-development thread. He is Editorial Board Member for Sport Management Review and Journal of Sport & Tourism. Milena M. Parent is Full Professor in Sport (Event) Management in the School of Human Kinetics at the University of Ottawa, Canada. Internationally recognized for her research in the management and governance of major international sports events, she is a North American Society for Sport Management Research Fellow and former holder of a Government of Ontario Young Researcher Award. She also consults with government and industry organizations on their governance, management, and sport event hosting. Lesley Ferkins is Professor and Director of the Sports Performance Research Institute New Zealand (NZ) at Auckland University of Technology, New Zealand. She has worked closely with boards of national sports in NZ and Australia as part of action research interventions to develop board strategic capability. She has an ongoing programme of research in leadership and governance with NZ Rugby and is part of an international team evaluating action research impact in multiple countries. She is Associate Editor of Sport Management Review and sits on the Editorial Board of the Journal of Sport Management. She also sits on the board as Independent Director for Tennis NZ. Lisa Gowthorp is Assistant Professor in Sport Management within the Bond Business School at Bond University, Australia. Her research interests include sport governance and sport policy within Australian high-performance sport. She consults with industry and is the Vice-President of Sport Management Australia and New Zealand (SMAANZ) and a Director on the Board of Paddle Australia.

1. The Process of Strategic Management in Sport, 2. Internal Environmental Analysis, 3. External Environmental Analysis, 4. Strategic Leadership and Governance, 5. Strategic Direction, 6. Multi-Level Strategy Formulation, 7. Strategy Evaluation and Selection, 8. Strategy Implementation and Organisational Change, 9. Strategic Control Systems and Change Management, 10. Strategic Planning