International Cultural Tourism

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management and marketing of cultural tourism attractions and resources in a global context. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * International contributor team provide case studies from first-hand experience and research

Marianna Sigala, David Leslie

Part 1 Heritage and Cultural Tourism and Products; Chapter 1 Heritage and cultural tourism: a marketing - focused approach, Evangelos Christou; Chapter 2 The marketing of Australian cultural tourist attractions: a case study from Sydney, Ian McDonnell, Christine Burton; Chapter 3 Culture as a component of the hospitality product, Wil Munsters, Daniela Freund de Klumbis; Chapter 4 Cultural tourism packages: the role of smart cards in the Alps, Harald Pechlaner, Dagmar Abfalter; Part 2 Operational management of cultural and heritage sites; Chapter 5 Operational management of cultural and heritage sites, Harry Coccossis; Chapter 6 Cultural tourism attractions and environmental performance, David Leslie; Chapter 7 Cultural tourists in a cultural capital: Helsinki, Arvo Peltonen; Chapter 8 Cultural tourism in South Africa: a case study of cultural villages from a developing country perspective, Dimitri Tassiopoulos, Nancy Nuntsu; Part 3 Environmental Management and Sustainability; Chapter 9 Sustainability and environmental management, David Leslie; Chapter 10 Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark, David Leslie; Chapter 11 Managing Stonehenge: the tourism impact and the impact on tourism, Ian Baxter, Christopher Chippindale; Chapter 12 Templo Mayor: evolution and rediscovery. Sustaining Mexico's ancient cultural heritage, Adriana E. Estrada-González; Part 4 New Media and Technologies; Chapter 13 New media and technologies: trends and management issues for cultural tourism, Marianna Sigala; Chapter 14 In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org, Marianna Sigala; Chapter 15 Intelligent information interactions for cultural tourism destinations, Stavros Christodoulakis, Fotis Kazasis, George Anestis, Nektarios Moumoutzis; Chapter 16 Destination information, marketing and management systems and sustainable heritage tourism development, Dorothea Papathanasiou-Zuhrt, Odysseas Sakellaridis; conclusion The future of the past: visions and trends for cultural tourism sector, Marianna Sigala, David Leslie;

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