Discourses in Sport Communication in Africa and the African Diaspora

This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick's protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

Unwana Samuel Akpan is a multidisciplinary media scholar-practitioner with over two decades of broadcast experience. He lectures in the Department of Mass Communication at the University of Lagos, Nigeria, and has been a visiting scholar at the Department of Communication, Culture and Media Studies (CCMS), Howard University, USA. He is also the Editor of the University of Lagos Communication Review. His research and teaching investigate and explore broadcast contents, sport communication, African communication systems, diaspora communication studies, media aesthetic.

Introduction: The Concept, Part I: Football in Africa, 1. Intellectual Contributions to the Growth of African Football Literature, 2. Football Migration in Africa, 3. From Journalists' Perspectives: Why Austin Jay Jay Okocha Never Won African and FIFA World Football Player of the Year Awards, 4. Sports Coverage of Print and Digital Media in Africa: Let's Talk about Football, 5. Print Media, Memories and History of Football in Erstwhile West Cameroon, 1961-1969, Part II: African Sports Communication, Racism and Equity, 6. Students with Visual Impairments and Sports Betting: The Role of the Media, 7. Conceptual Exploration of Strategic Communication for Sustainable Sports Communication in Nigeria, 8. Inability of Language Radio Stations in Lagos in Creating Awareness for the 2020 Olympic Games Among Rural Dwellers, 9. Media Framing of 2022 Nuga Games in Question for National Cohesion and Gender Equality, 10. Racism on the Pitch, 11. Sports, Protest, Practice, and Paradoxical Journalistic Pedagogy at HBCUs: Kaepernick Effect, 12. Intersection of Sports Communication Scholarship, Mentorship, Leadership, and Advocacy: Reflection on Contributions to the Field