Events Tourism

This book presents critical insights and contemporary perspectives for exploring current trends, concerns and prospects of events tourism. It examines modern-day global issues facing the events and tourism industry, policymakers, researchers and academics to advance understanding of practice and development of theory.
Organised in four parts, this book examines how events tourism is designed, planned and delivered. The first part engages with the core, fundamental concepts of events tourism which establish a basic understanding of the field. The second part addresses contemporary issues related to visitor attractions, music festivals, small and user-generated events, wanderlust and entrepreneurship. The third part focuses on meetings and challenges in the conference industry after disasters, the economic impact and other dilemmas of mega-events, and city and destination concerns. The fourth and final part provides a peek into the future of events tourism vis-à-vis reshaping cities, music festivals and critical dilemmas of the 21st century.
With an international appeal because of cross-national contributions, this book will interest events and tourism practitioners, academics, students, researchers, policymakers, and business and investment sector professionals across the globe.

Violet V. Cuffy is a senior lecturer in events and tourism management at the University of Bedfordshire with a background in tourism consultancy. Violet is co-editor of Lifelong Learning for Tourism: An International Perspective and principal investigator of Arts Humanities Research Council grant on Dominica Creole heritage. Fiona Bakas is a critical tourism researcher and part-time lecturer, with events industry experience in the conference sector. Fiona is currently working at Coimbra University, Portugal, as postdoctoral researcher on a nationwide project on creative tourism in rural areas and small cities, called CREATOUR. Willem J. L. Coetzee is a senior lecturer in tourism at the University of Otago, New Zealand. His research theme is within the nexus of tourism, events and the SDGs, with a focus on mega and hallmark events, and tourism within water-stressed destinations.

PART I Fundamental concepts 1. Events tourism: an overview PART II Contemporary perspectives 2. Events as Visitor Attractions in Destination Shopping Centres 3. Managing the event workforce: analysing the heterogeneity of job experiences 4. User-generated events in tourism: a new must-not-miss phenomenon 5. Undocumented! Small events of rural hinterlands, South Africa 6. Entrepreneurship development and Slow Food events 7. Riding wanderlust: the case of motorcycle events PART III Regeneration, displacement and planning frameworks 8. Quake aftermath and conference industry transformation, Christchurch 9. A critical view on mega-events economic impacts studies: Milan 2015 and beyond 10. Destination Israel and Malawi wanderlusts 11. City rebranding, social discontent and bidding for cultural events 12. MICE tourism development in Ethiopia PART IV The future of events tourism 13. Reshaping metropolitan cities and creative tourism through artists' vision 14. Counterculture and the future of music festivals and events 15. Events tourism: a critical debate for the 21st century