Exhibitions, Trade Fairs and Industrial Events

This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultural studies, history, tourism and sociology.

Warwick Frost is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. His research interests include heritage, events, nature-based attractions and the interaction between media, popular culture and tourism. Warwick is a co-editor of the Routledge Advances in Events Research series and has co-edited five books and co-authored five research books. Jennifer Laing is an Associate Professor in the Department of Management, Sport and Tourism at La Trobe University, Melbourne, Australia. Her research interests include travel narratives; the role of events in society; rural and regional regeneration through tourism and events; and health and wellness tourism. Jennifer is a co-editor of the Routledge Advances in Events Research series and was recognised in 2017 as an Emerging Scholar of Distinction by the International Academy for the Study of Tourism.

Chapter 1. Understanding International Exhibitions, Trade Shows and Industrial Events: Concepts, Trends and Issues ; Chapter 2. Modernity on Show: World's Fairs, International Exhibitions and Expos, 1851-2020; Chapter 3. The High Point Furniture Market: A Dilemma of Eventful Place Making; Chapter 4. The Evolving Nature of Commercial Art Fairs; Chapter 5. Couture on the Catwalk: Department Store Fashion Shows; Chapter 6. Cars of Futures Past: Motorclassica 2016- The Australian International Concours d' Elegance & Classic Motor Show; Chapter 7. The Symbiotic Relationship between Unusual Venues and Street Food Commercial Events: The Case of Street Feast in London; Chapter 8. Narrowing the Gap between Paddock and Plate: The Real Food Festival, Australia; Chapter 9. The Noodle Grand Prix as Regional Food Industrial Heritage Festival: A Japanese Case Study ; Chapter 10. Saudi Food Events as Multi-Purpose Products; Chapter 11. Craft Beer Festivals: The Craft Brewers' Experience of Getting Beer to Market in the US and UK; Chapter 12. Supporting the Industry or Just Consuming Leisure? The Case of Industrial Festivals and Events in Jeonju, South Korea; Chapter 13. Exploring family farms and sustainability entrepreneurship in Australian farmers' markets; Chapter 14. Beyond Branding: The Role of Booktowns in Building a Relational Marketplace; Chapter 15. Selling Sustainability and the Green Economy: A Case Study of Ecofest, New Zealand; Chapter 16. Exhibitions, Trade Shows and Industrial Events in a Digital Age: Setting a Research Agenda;