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A critical look at the tension between the larger role of the university and the commercialization of college sports
Unwinding Madness is the most comprehensive examination to date of how the NCAA has lost its way in the governance of intercollegiate athletics-and why it is incapable of achieving reform and must be replaced. The NCAA has placed commercial success above its responsibilities to protect the academic primacy, health and well-being of college athletes and fallen into an educational, ethical, and economic crisis.
Gerald S. Gurney, PhD (1951-2022), was Professor Emeritus of Academic Affairs at The University of Oklahoma where he was formerly Senior Associate Athletic Director for Academics and Student Life. Prior, Dr. Gurney was Associate Athletic Director for Academic Support and Compliance at the University of Maryland-College Park, Assistant Athletic Director for Academic Affairs at Southern Methodist University, Athletic Academic Counselor at Iowa State University, and Academic Adviser at Grinnell College. He authored or co-authored approximately 40 publications, including Unwinding Madness: What Went Wrong with College Sports and How to Fix It, and gave more than 30 major presentations, including at the U.S. Senate Panel Discussion on Academic Integrity in College Sports in 2019. He also appeared in the documentaries Schooled: The Price of College Sports (EPIX), Gaming the System (HBO), and Dropping the Ball: The Shady Side of Big-Time College Sports (SiriusXM and NPR). Learn more at www.geraldgurney.com.
Contents:
Preface
Part I: Lessons of History
1. How College Sports Lost Its Way I
2. How College Sports Lost Its Way II
Part II: What Needs to be Fixed
3. Academic Integrity
4. Governance
5. Athlete Health and Welfare
6. A Continuing Disgrace: Discrimination Based on Gender, Race, Ethnicity, and Disability
7. The NCAA's Unsustainable Economics
Part III: A Return to Sanity
8. Two Paths to Meaningful Reform
9. Anchors for Reform: Guidelines and Conclusion
Appendix
Notes
Index
